To generate attention and focus on the shoe, Vagabond decided to execute a street-style activation featuring various local and international influencers wearing the Blanca shoes. Hyld Studio specifically targeted four influencers for still image posts and one hero influencer for both still images and videos. These influencers were expected to partake in a street-style photoshoot during Copenhagen Fashion Week, showcasing their individual styles while wearing the Blanca shoes. They were also required to share these photos on their respective social media platforms and wear the Blanca shoes to at least one fashion show.
TALENTS: Karla Alajdi, Emma Fridsell, Tine Andrea, Hanna MW and hero Freja Wewer.
Creative & production: Hyld Studio