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SOULLAND x LI-NING 01On an evolutionary level, we are all runners, so it’s not like there’s a threshold you have to cross. Running can be used in many different ways, one way is a vehicle for self exploration and a practice for knowledge, wisdom and understanding.

"PRE INTER POST" is the second drop of the collaboration between Soulland and the Chinese brand Li-Ning. For the campaign, we traveled to Paris, Lake Como, and Shanghai to capture various settings and moods for different runners. It was important for the campaign to feature real runners. In Paris, we collaborated with runners from different communities who were all acquainted with each other. In Milan/Como, we had the couple Lars and Anna, and in Shanghai, Eden ran solo. 
Image by Nahmnahm
Video by Mathias Nyholm
Video edit by Niels Buhl
Cast, text and project management by  Hyld Studio