SALOMON S/LAB PHANTASM

For this campaign, Hyld Studio was tasked with creating promotional materials intended for use at Løberen, a Danish running store, during their pop-up shop in Copenhagen. The goal was to highlight the shoe and develop a campaign that would seamlessly integrate with Løberen's branding and could be utilized across their marketing channels.

The featured shoe is Salomon's latest road running model, which includes a cutting-edge carbon plate. Our model for the photo shoot was Frederik Ernst, a prominent Salomon elite athlete.
Talent: Frederik Ernst
Photographer: Adam Katz Sinding
Production and creative: Hyld Studio