Information


SALOMON CHINA
FALCON 1.0 Campaign made for the running collection “Falcon” for Salomon China, inspired by the ski-line Falcon Fly from Salomon.  The falcons (Falco) are a group of birds of prey with pointed and narrow wings. It is the largest genus in the falcon family, with 38 species found widely across the world.
The species in this genus, like several others in the falcon family, have a so-called “falcon tooth” on the beak, which helps to kill the prey.
Falcons are known for their exceptional speed, agility, and precision in flight. They have long, pointed wings and streamlined bodies, which make them some of the fastest birds in the world — the peregrine falcon can dive at speeds over 300 km/h (186 mph). Falcons typically hunt during the day, relying on keen eyesight to spot prey from great distances. They are solitary hunters and often capture prey mid-air using surprise and high-speed pursuits.

A beautiful predator in motion, cutting through space with precision and elegance. The campaign is inspired by the falcons, the way they move and their speed.
  Photographer: Ollie Radford
Makeup: Trine Kunel
Talent: 
Production: Hyld Studio
Creative: Hyld Studio