BLACK EDITION
We need breaks, to keep up with the pulse and energy from the city. And luckily there’s lots of places in close to home, where you find peace and fresh air, it’s all about being curious and insist, that even in bigger cities, you find more than teenagers getting drunk and listening to techno.
Inspired by the unknown of trail running, finding new paths and explorings nature you havent seen before. The campaign shows curiosity, chasing sunlight and trying new paths.
”BY MISSING NATURE RIGHT NOW, AND EACH OTHER, THIS MAY BE A WAY TO FALL IN LOVE AGAIN WITH NATURE AND WITH EACH OTHER. I’M THINKING ABOUT IMAGINATIVE HOPE. I’M NOT TALKING ABOUT BLIND HOPE. IMAGINE WHAT THE WORLD WOULD BE LIKE IF THINGS WENT RIGHT — IF WE ACTED ON CLIMATE CHANGE, IF IN FACT, WE SET ASIDE BIG AREAS FOR BIODIVERSITY; IMAGINE A DIFFERENT KIND OF CITY, WHERE IT’S FILLED WITH BIODIVERSITY IF WE BEGIN TO IMAGINE THAT NOW — AND I HOPE THAT THIS OCCURS, PARTICULARLY WITH YOUNG PEOPLE — IT’S A LOT MORE LIKELY THAT WE WILL GET THAT WORLD THAN WE WILL GET THE POST-APOCALYPTIC WORLD THAT WE’RE TOO USED TO IMAGINING.”
-RICHARD LOUV
Photographer: Simon Birk
Production and creative: Julie Hyld