CAMPAIGN
ADIDAS RUNNING
“PRUPOSE”
During Copenhagen Marathon, Hyld Studio targeted three marathon runners to create images under the theme “purpose” that would be exhibited in a branded space for the marathon. One of these photographers and marathon runners we discovered was Jon Hjelholt a 2.43 marathoner and photographer. For the assignment Jon choose to capture Maria, 30 weeks pregnant and still running. The marathon is centered around performance and time, while Maria is doing her own marathon, and building a life.
The task had no assignment to products, just deliver a feeling. Talented runner @mariachristianeh
Photo @jonhjeltholt
Production: Hyld Studio