CAMPAIGN
ADIDAS RUNNING
“PRUPOSE”
During Copenhagen Marathon, Hyld Studio targeted three marathon runners to create images under the theme “purpose” that would be exhibited in a branded space for the marathon. One of these photographers and marathon runners we discovered was Dennis Wernersson, a really talented photographer and runner, that ended up doing the marathon in 2.45. Dennis captured the intense feeling before the startline, where the nerves are high. The talents are two adidas elite athletes.
The task had no assignment to products, just deliver a feeling. Talents @heshlu_97 @mohammadreza_kamoo
Photo @denniswernersson