NIKE
25/75
“MORE THAN A MARATHON”
For the Paris Marathon, we were tasked with raising awareness for the women participating in the event. A stark gender disparity of 25% women and 75% men inspired the creation of a logo, with the aspiration to drive change for the future. We assembled a diverse group of women from various countries, all of whom willingly accepted the challenge of training for and running a marathon in just 1.5 months. The project culminated in the production of a Nike Running Instagram story highlight created by a collaborative team from Paris and Portland. Voltwomen was responsible for shaping the overall message and visual identity.
Production & Creative direction: Hyld Studio & Nanna Munnecke
Runners: Tamara Putri, Desiree Hamilton, Christel Pixie and Astrid Tind.
Photos: Helene Hadjiyianni