NAKED x ADIDAS
COPENHAGEN FASHION WEEK
SS26
Concept Naked x adidas during Copenhagen Fashion Week SS26. 
We designed a concept based on the three stripes and the number three. A relay of 3 people would run 3 times, in a course l’americane for 3 rounds of 300m. In the end, one team won a trophy to be handed over the following year to the next winner. 
Photographer Naked CPH
Creative concept: Hyld Studio
Graphic Design: Frederik Gregersen 
Seeding/gifting: Hyld Studio