COPENHAGEN FASHION WEEK
SS26
We designed a concept based on the three stripes and the number three.
In the morning, 3 groups of different paces went out to run 6, 9 or 12km.
In the evening; a relay of 3 people would run 3 times, in a course l’americane for 3 rounds of 300m. In the end, one team won a trophy to be handed over the following year to the next winner.
Creative concept: Hyld Studio
Graphic Design: Frederik Gregersen
Seeding/gifting: Hyld Studio