ADIZONE RUNZINE VOL 2
PHOTO SERIES BY JON HJELHOLT
FEATURING KURT HANSEN
Adizone Runzine Vol. 02 — A Contemporary Insight into Running. Made for Adidas Running.

This documentary photo series was a part of the production for the Adidas Adizone Runzine ‘fanzine’ vol. 2. 
The runzine explored running through your entire life, under the subtitle “Today I run 100k”. 

One of the subjects for the series was Kurt, aged 87 years old. 
We – Jon & I – photographed Kurt when he had signed up for a 10km race in Copenhagen. He went alone because his wife, Inge, had to stay home and arrange a party for a friend who was turning 90. Kurt had a goal—not just to compete, but to achieve a specific time. After the race, he chose to walk to a metro station further away because he enjoyed the path there. The next time we met Kurt was at his home in Frederiksberg with Inge, where he elaborated on his goals and his joy of running. Kurt might be 87, but there’s nothing indicating that he has stopped chasing his best!
Photographer: Jon Hjelholt
Production and creative: Julie Hyld 
Talent: Kurt Hansen