SPRING/SUMMER25
Campaign for Kolon Sport, oldest Korean outdoor brand.
Rather than focusing solely on reaching the summit, they value the journey itself and the connection with nature. They maintain their own refined sense of style, even in the rugged outdoors. They seek the extraordinary in everyday life, always looking to uncover something special. They are adventurers passionate about new technologies and innovations that foster a healthy connection between nature and humanity
Photographer: Boe Marion
Video: Jon Hjelholt
Stylist: Hyld Studio
Creative production and visual direction: HYLD STUDIO