CAMPAIGN STILL AND VIDEO
KALEG is a premier sports brand from Korea, that wanted to focus on authentic story telling iand campagin. KALEG is known for its curated approach to sportswear, catering to the diverse exercise patterns and preferences of athletes and fitness enthusiasts worldwide.
This campaign celebrates the launch of KALEG’s global online store, a significant step in making their innovative products accessible to a global audience. KALEG's approach is unique, defining the year into six distinct seasons—referred to as FLOW—based on exercise methods, environments, temperature, and humidity. This allows them to create products that are perfectly tailored to each specific phase, enhancing the user experience.
Our campaign spotlights KALEG’s latest collection for FLOW3 & FLOW4, designed for the summer to fall transition. These high-performance products are optimized for various training regimens, from timing sessions to mid- and long-distance marathons, ensuring athletes are equipped with the best gear for their needs.
PHOTOS: JON HJELHOLT
VIDEO: PAW GISSEL
PRODUCTION: Hyld StudioVIDEO: PAW GISSEL
MODELS: SARAH DAHL, MARIO, ASKE
STYLIST: JONAS ABOTTS
MUA: TRINE KIHL