“MERINOFINE 300”
AUTUMN/WINTER 2025 CAMPAIGN
MerinoFine300
Campaign for Icebreakerz Merino Fine
This shoot positions the MerinoFine 15.5 base layer as the epitome of luxury for coldweather adventures. This shoot sits distinctly within the lookbook category, we’re capturing a moment in time, not a journey from A to B.
Set against a minimal, snowy mountain backdrop (top of mountain), the product’s simplicity and sophistication take center stage. Styling is deliberately understated, balancing tonal colors (matching where possible) with looser outer layers and refined accessories that accentuate the perfect next-to-skin fit of this set.
In close-up shots, models use their hands to draw attention to key details such as the logo and the cashmere-like softness of the 15.5-micron merino. Mid and wide shots contrast this intimacy by capturing dramatic images of confident figures in expansive landscapes. Models look down at the camera or ignore it completely creating a striking, confident, and elevated aesthetic.
Together, the visuals position MerinoFine as the most premium base layer.
DOP @dylanrhayes
Talents @andreatsmidt & Vlad Simons
Makeup @julieproedel
Creative direction and production @hyldstudio