HIKING PATROL
CONTENT CREATION
In collaboration with Hikingpatrol & Hoka, we present the a city/trail campaign, a reflection on the convergence of two worlds, nature and the city. Inspired by the fluidity of trail running, we reimagined its dynamic energy within the fabric of city life.

The familiar movements of the trail, once bound to rugged landscapes, now unfold amidst the city’s architecture, symbolizing the seamless connection between exploration and everyday existence.
Creative producer: HYLD STUDIO
Photography: Lana Ohrimenko
Stylist: Malin Lindqvist
Hair and Makeup: Julie Proedel
Talents: Benyamin Arno + Frida Van Hauen