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FILIPPA K SOFT SPORT
FEATURING ULRIKKE HØYER"I believe that when you're raised in a sports-oriented environment, it becomes an integral part of your identity. Sometimes, when I'm feeling off, I attribute it to not moving or breaking a sweat for a while. I engage in boxing and running on a weekly basis, with occasional sessions of yoga. I do wish I were more consistent with yoga because I genuinely believe it's beneficial for me, but it can be a test of my patience."

We spend half of our lives in the winter, where the days are shorter and the opportunities for outdoor activities are limited by time. When summer finally arrives, we eagerly seek to be outdoors, embracing life and relishing the sunlight. This campaign for Filippa K Soft Sport captures the joy of living life to the fullest when the days are longer, offering us long summer nights, happiness, and gentle light.

Furthermore, it is a portrait of Ulrikke and her journey from being a high fashion model to a mature individual who refuses to compromise her health and well-being. She serves as an inspiring figure as she confronts the industry with a healthy mindset that allows her to exercise and maintain a normal body.Photographer: Ditlev Rosing
Talent: Ulrikke Høyer

Creative & production: Hyld Studio