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EIDER OUTDOOR
SS26 CAMPAIGN SHOOT This body of work is about hiking as a way of moving through the world, not conquering it. It looks at paths not as destinations, but as something you discover step by step,  sometimes clearly defined, sometimes barely there at all. 
The visuals focus on the act of walking itself: the rhythm of movement, the weight of weather, the quiet decisions made along the way. Trails appear, disappear, split, and  re-form. People are present but never dominant, moving at a human pace through  landscapes that set their own terms. 

There are no shortcuts, no finish lines, no emphasis on achievement. The camera lingers on pauses as much as progress: on breath, footing, and the space between steps. 

Photographer: Boe Marion 
Photo assistant: Gabrial Rodrigues
Styling: Olivia Catchpole
Cinematographer: Sebastian Stigsby 
Director: Jonas Andersson
Hair and makeup: Diana Tahiri
Talents: 
Production & Creative direction: Hyld Studio