BERLIN MARATHON 25
Exhibtion
BM25
How do you pursue, portray, and perform fast? We’ve tried to assimilate to it.
Right after Berlin Marathon 2024, we founded a small training group called TTTT. It’s an acronym for Tempo Tuesday and Technical Thursday – our two weekly sessions. At a certain point it felt superfluous to do any more branded social runs in sexy pace, we wanted something a bit more gritty. Run hard, do drills, race, and have that locker room banter you only get when you put something on the line for a long time.
This weekend we were offered the opportunity to do a an exhibition on behalf of Adidas Running at their most prominent space during the Berlin Marathon.
Our exhibition attempts to portray TTTTs effort from the inside. It shows moments from the most important tempo session leading up to the Copenhagen Half Marathon – 3x4km at HMP – we call it the “Queens Session”.
The project included five large prints and a book diving into the grit of monumental training session, all were showcased alongside the most sophisticated innovations in the ADIZERO line.
Art direction @hyldstudio & @jonhjelholt
Production: @hyldstudio
Models: @TTTTathletics