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ADIZONE RUNZINE PHOTOSERIES WITH SIMON BIRK
This documentary photo series was a part of the production for the Adidas Adizone Runzine ‘fanzine’. As a part of the production of the fanzine, I wanted to make sure it catered to running culture, and showed one of the major races in Copenhagen - the Copenhagen Marathon.

The goal was to create series from the race, showing the diversity of runners and give an authentic view on running and what running culture also is. I think this series is so strong, because it's unbranded. Many brands gets afraid that their brand is not visible enough when creating content and branding, but one of the strongest things you can do as a brand is to create some authentic. So thank you to adidas for trusting me, and us, in creating a zine for running culture that feels authentic and shows every type of runner. 

The campaign was shot in Copenhagen in May 2023. Photographer: Simon Birk 
Production and creative: Julie Hyld