ACTIVATION
During the Copenhagen Marathon we did a week long activation for the people of Copenhagen, leading up to the marathon. From exhibition with three artists who are runners them selves, to rework adidas clothing, talks with Naked Running Club and runs, we ended the long project with a concert with When Saints Go Machine” and four talented runners. A dream come true project that combined one of the most talented bands, where the lead singer is not only a friend, but also the creator of some of my personal favorite music and a runner himself - with the act of running and powerful visuals. Thank you to the team that made it come to life! Created for @adidasrunning.
Runners @reedy_d @annahelwigh @anniesaugstrup @christopherstrandgracht
Visuals @its_smart @vknotzel @philipsacht
Graphics by @williammbecker
Creative direction Hyld Studio
Production Hyld Studio
Concept Hyld Studio