66NORTH
COPENHAGEN FASHION WEEK
AW26
Concept for 66NORTH during Copenhagen Fashion Week to introduce the 100years of 66NORTH. 
First a 6.6km run, that will continue during several coming activations. After serving icelandic Skyr and coffee. 
Later a boatride in the canals of Copenhagen for 66min, serving local warm drinks and cinnamon buns. 
Photographer Paul Gilham
Creative concept: Hyld Studio